KSI rushes into the EURO quarterfinals
For sure, many of us have rubbed their eyes and smelled a brilliant marketing coup behind that. The Icelanders are really wearing nice, blue jerseys with the letters KSI on it … So to speak: Hammerson!
And in fact, the supposed move could not have been better. No other participant of the EURO is allowed to wear jerseys with advertisings on the pitch, so the Icelanders with the KSI lettering on the left chest are a now famous exception. And with their strength, their cleverness and their powerful way to play football, they beat the English team 2:1 and kicked them out of the tournament. They already made their way into the history books of European soccer, and now they are challenging the French.
“Now we all have another, second reason to press thumbs for the KSI,” manager Holger Krebs admits frankly and with a smile. “At least until they play against Le Mannschaft. From that point on it is enough to cross fingers only for our company.”
The KSI on the jerseys of Iceland is the Football Association “Knattspyrnusamband Islands”.